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This can be very useful for banishing meanings or intentions that could misdirect your prospects. A good tactic is to launch an initial campaign with specific keywords, then expand your horizons as you become more familiar with the tool with broad queries. Set your maximum budget based on your goal On Google Ads, the notion of budget is essential: you must set your limits in order to guarantee the profitability of your campaign.

Thus, Google will make sure not to exceed your ceiling, whatever the objective. On the other hand, you will pay less if the cost charged is below your maximum budget. To do this, you must first evaluate the average cost according to the BTB Directory objective, as well as the daily investment to be expected. Of course, it all depends on the billing method chosen: cost per click, cost per thousand impressions, etc.

Choose a Google Ads campaign type The campaign type determines the placement of your future ads. As we saw above, there are two main options: the Search Network and the Display Network. However, in fact, each network is divided into several subcategories: video for the distribution of video ads on YouTube,  dedicated tab on the SERP, Discovery for broadcasting ads within online feeds, Google partner sites, etc.