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FAQ What is strategic marketing intelligence Marketing strategic intelligence is a research process aimed at getting to know and understand the brand and developing an appropriate marketing strategy. It consists of several important elements that help to deepen knowledge about the brand and its marketing activities. Brand values During a strategic marketing interview, it is important to identify values important to the brand. These may include aspects such as: ethics, innovation, sustainable development, product quality, customer service. Understanding your brand's core values allows you to focus on them when developing your marketing strategy. Brand archetype Another element analyzed as part of strategic marketing intelligence is the brand archetype.
It is a symbolic pattern that represents the main features and values of the brand. It can be an archetype of a hero, a sage, a funny jester, a companion, or any other archetype that best suits the character of your brand. Understanding the Algeria WhatsApp Number brand archetype helps build a consistent image and communicate with customers. Marketing activities During the strategic interview, previous marketing activities undertaken by the brand are also analyzed. This includes assessing the effectiveness of various advertising campaigns , social media activities ,

SEO strategies , events and loyalty programs . Examining the effectiveness of current marketing activities provides valuable information about what has brought good results and what may require improvement. You will find more on this topic in the interview : the art of communication in practice! Marketing strategic intelligence is a process that allows you to deepen your knowledge about the brand and its environment. Thanks to detailed analyzes of the brand value, archetype and current marketing activities, you can create a personalized marketing strategy tailored to the unique features of the brand. This is a key step in building effective cooperation with a marketing agency because it allows you to understand the .
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