This is related to Meituan not paying

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The presentation of local content is a bit like Dianping, but only in form. Xiaohongshu’s local content is very different from Dianping. Xiaohongshu’s local content is rich in UGC content, which is authentic and has a shopping feel. Dianping's local content is the reviews of PUGC creators, as well as the "ratings" and "lists" formed based on them. This is a unique feature of Dianping. But to a certain extent, authority is also a tool. It has the ability to automatically obtain traffic, but the traffic is not lasting, and users also leave as soon as they are used up. Moreover, the user

group that needs authoritative information is small and may be more limited Afghanistan WhatsApp Number to users in first- and second-tier cities. Therefore, although Dianping’s commercialization efficiency is very high (according to Meituan’s internal estimates, Dianping’s commission and advertising revenue will exceed billion yuan in , which is close to / of Meituan’s in-store business revenue), the user scale has not been particularly obvious so far. growth (the goal in is to reach million DAU).  enough attention, but the essence is the lack of content. Since





last year, Meituan, which was being chased by Douyin Group Buying, has re-emphasized Dianping and put forward growth demands for Dianping. Dianping has begun to introduce and support note-taking experts. But compared to grafting a mature product, ecological cultivation is more complicated and time-consuming. And it is said that Douyin is also inviting Level -Lv users of Dianping to join Douyin to share content. Xiaohongshu’s map + content is like a Dianping with the ability of Gaode superimposed, or a Gaode with content ability. And because of the superposition of forms, it has some capabilities that neither AutoNavi nor Dianping have.