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The Puzzle Piece Have you noticed how frustrating it is to get to the end of a puzzle and realize that a piece is missing? Its just as frustrating to reflect and realize that we are missing information to move forward This is what constantly happens to your prospects and customers whose brain then seeks to fill the void. one way or another. This is the cognitive bias of the puzzle piece. How to take the puzzle piece bias into account in your marketing and sales strategy? Optimize the titles of your content Whether its the title of a blog article, a video, a sales page or even the subject of an email, you must define it with this cognitive bias in mind.
Since the brain is desperately searching for the missing piece of the puzzle, if the title Albania WhatsApp Number of your content makes it clear that it will find the answer there, your prospect will click much more often. We address this subject in the Podcast that I recorded with Victor Ferry Arouse desire with Teasing Whether over the long term, as part of the launch of a new product, or in the short term during an appointment, your customers want to know the final word. By teasing, you will create a certain tension which will guarantee the commitment of your target until the big reveal. Be careful though to handle it skillfully otherwise you risk permanently offending your prospect.
If youre a fan of YouTube videos, you know that successful content creators there master this art perfectly. . The Sense of Urgency Do you know FOMO? From the English Fear Of Missing Out. FOMO is the act of making a decision out of fear of missing an opportunity and integrating it into your marketing and sales strategy is often the best way to persuade a prospect to take action. You inevitably have personal experiences that come to mind remember the last time you bought a piece of furniture after the seller told you that there was only one left in stock How to integrate FOMO and the sense of urgency into your marketing and sales strategy?
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發表於 2024-3-5 14:28:41