Interact with the audience to really

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Therefore, the choice of the message in favor of diversity must be genuine, natural and in line with what the company believes and practices. The favorable discourse is as important as the consistency of the positioning in the possible negative responses that the company may receive to its actions. Without making this commitment, it will be difficult to maintain the brand's position as a champion of diversity. The key word for this is preparation. It is important that the company recognizes the need to be prepared to adequately manage any type of crisis that may arise. Marketing must also handle these cases with the utmost caution, so that an adverse situation does not generate another type of problem. 4.

Interact with the audience to really understand them Telegram Number Data One last valuable tip to do well in this niche: when in doubt, ask . The LGBTQIA+ community is already the target of various prejudices and stereotypes, and the fight to deconstruct them is part of their daily lives. A strategy that does not take this into account (or that, consciously or not, uses these precepts in a negative way) is doomed to failure. If you do not know the LGBTQIA+ public, but understand that your business can have more opportunities with them, try to involve them and learn more about their needs, with actions such as: conducts surveys; search reports; follow the news; get closer to the reality of these people.



Every effort is valid to acquire knowledge of the cause. It is also worth mentioning the importance of efforts to build a more diverse team in relation to this agenda. A large number of studies show that greater diversity in organizations comes with a series of business benefits. And having LGBTQIA+ people on your team will help consolidate the organic learning of these demands. Do you want to learn how to include the community in your Marketing strategies from respect and consideration? Then you should know what Rainbow Washing is to learn how to run inclusive and diverse campaigns as it should be!What is marketing 4.0: see what its characteristics are Marketing 4.0 is the new era of marketing where all processes and actions are influenced by digitalization and technology.