Basically influencers with more

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In addition, many competing products are listed on review and comparison sites. In order for your product to stand out from the competition, it must have an advantage. Another drawback is that it is easy to fall into a price war . This is because sometimes you have to lower your prices in order to gain an advantage over your competitors on review and comparison sites. Some sites include price as a ranking factor. The ability to offer lower prices than competitors is a strong point in appealing to users. However, if competitors lower prices further, it could become a cat-and-mouse game. As a result, profits will be reduced. 14. Influencer marketing influencer marketing Influencer marketing is a method of having influencers, who are people with great influence on social media, introduce your company's products and lead to purchases. This is a "paid" and "short-term" method of attracting customers.

Easy to reach target audience Since it is aimed at fans, it is easy to trust it. You can communicate information from the consumer's perspective. We can also hope for the spread Influencer marketing is easy to target. For example, let's say your product is "protein." If so, you would be a good match for influencers who disseminate information about martial arts. If you like martial arts, there are many people who want to build muscle, so they may be interested in protein. Furthermore, since the followers are Chinese UK Phone Number List fans of the influencer, they will listen to the influencer and say, "If 〇〇 introduces a product..." Influencers introduce products from a consumer's perspective, so compared to in-house promotions, influencers have the advantage of being less pushy. As a result, ``fan'' and ``consumer perspective'' overlap, making it easier to gain trust from followers. In addition, since it effectively communicates the problems and disadvantages of the product, it increases the user's understanding of the product and prevents complaints later.






Demerit Difficult to predict cost effectiveness It costs money regardless of whether it is effective or not. There is a possibility of a firestorm (it seems to be a stealth marketing) Influencer marketing is a relatively new marketing method, and as more and more companies are taking up influencer marketing, prices are skyrocketing.  followers are more effective, but they are also more expensive . For influencers that everyone has heard of, it is not uncommon for advertising costs to range from several million yen to tens of millions of yen. Therefore, it may be difficult for companies in their early stages to adopt it . If you consider it based on your budget, you will choose from influencers who can be hired for tens of thousands of yen to hundreds of thousands of yen, but to be honest, it is difficult to predict the cost-effectiveness. Although it depends on the details of the contract, basically it is ``how much it costs for one introduction'', so if there is no effect, all the advertising money spent will be wasted.