These features allow marketers to create more engaging and interactive ads that capture the audience's attention. Multimedia is a popular choice among marketers because it engages users more effectively than traditional advertising formats. Studies have shown that multimedia ads have higher click through rates and higher conversion rates than static ads.
Marketing automation platforms have made it easier than ever to create and deploy rich media ads. These platforms have built in tools and features that allow marketers to create interactive ads without the need for special design or programming mobile app development service skills. Some common types of media include: Video Ads: Video ads are a popular type of multimedia content that can be displayed on a variety of platforms.
These can be In Stream Out Stream or In Banner ads and can be skipped or not. Interactive ads: Interactive ads are designed to engage your audience by motivating them to take action. Examples include quizzes games and surveys. Mobile ads: Mobile ads are designed specifically for mobile devices and often include touch gestures and other mobile specific features.