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The start of the season did not go unnoticed on the networks, where for days there had been a tendency to mention the NFL on the different Social Networks , thanks to the start of the preseason. The volume of mentions for the National Football League increased considerably this September due to the start of the regular season, rising again on the th, due to the games that were played, as shown in the following graph: Social networks However, not all of them have been comments speaking directly about the games, but about situations or characters.
Such as the president of the United States, Donald Trump , which have great relevance for the audience. As of August , the NFL became a trend, due to President Trump's statements requesting sanctions against players who demonstrate on the field by kneeling on Digital Marketing Service the ground while the United States anthem plays. Regarding the sentiment on Social Networks around the league, were positive, motivated above all by the start of the season, fanaticism for the league, Fantasy games and support for the different teams and players.

The negative sentiment was mainly due to criticism mentioning that it is not a 'game as rough as everyone thinks' and to the inexperience and lack of knowledge of the rules and dynamics of the game on the part of, above all, new fans. A data that is of special interest to us is the audience per day. The NFL operates prime times: Thursday, Sunday and Monday Night. However, Thursday and Sunday are, in addition to the days when the games are seen the most, those that cause the greatest stir on Social Networks in our country. Not so on Monday.
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