company wants to achieve within

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With the name translated, the functionality of KPIs becomes obvious: measuring the performance of Digital Marketing strategies in comparison with your company's strategic planning! Strategic planning defines the success your a certain period of time — its objective! To achieve this objective, it is necessary to define precise and measurable goals (also in strategic planning) that will act as stops on a map on the way to the success.

Established for your brand. KPIs, on the other hand, work as mini-goals that, when successful and maintained, will make the main goals a reality by dictating the direction for your business to stay on the right route to the final destination — Middle East Mobile Number List   stop by stop! As an example, I will say that your company's objective is to become the market leader, is that ok? With this in mind, your business's strategic planning will need to be based on existing data, which will signal the success or failure of this objective.



If your niche already has a market leader, you will need to know what percentage of the market it dominates and which gives it this leading position. With this data in hand, your company's objective (becoming the new leader) will only be a reality when its market percentage is greater than that of the competitor dominating sales in the niche! To achieve a higher percentage of the market year after year (capable of turning your brand's objective into reality), you will need to set goals on a realistic timeline to get out of the position you are in and reach your desired destination.