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Video, a versatile format that brings topics to life Video is a content format that still isn’t used as much as it could be, but which can prove very effective regardless of the topic. You certainly shouldn’t be put off by its seemingly technical nature. At Plezi, we only started producing videos quite recently, but in our experience it’s a format that can really deliver results.


You can use videos to deutschland phone number engaging way; explain a technical concept in a live tutorial (e.g. how to use an SEO tool); build relationships by revisiting certain events or taking a look behind the scenes of your company; generate leads over the long term, for example with webinar replays. At Plezi, for example, we have used video to easily explain our offering and what our software can doPlezipresentationUK 1:35 We also do video interviews with customers and offer webinar replays. It’s a content format we want to develop in the future and which we plan to get started on very soon.




Infographics, to boost visibility on social media Infographics are a great content format for sharing on social media. They let you: clearly and simply explain your business activity, product, or service; easily explain an otherwise difficult concept; Summarize other content, such as a blog post or a study, by transforming written information into visual form so that prospects remember what’s really important.