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We work with different clients, including e-commerce. Today we will tell you about the case of the Belarusian online store, which sells goods for home and garden, household appliances and electronics, products for beauty and health. We have launched email marketing from scratch and now describe it in steps and share the results.BannerList of works: what we didEmail marketing usually always starts with a collection of subscribers’ database. This is no exception.Pop-up on the store websiteWe have developed a subscription form on the site, offered a lide-magnet - 10 rubles as a gift for subscription.ScreenshotForm pop-up (pop-up window) on the Handbox customer store websiteHandbox specialists conducted the necessary pop-up settings and for some time monitored the pop-up window. Here are the results we got by pop-up.Number of impressions: those who are in the targetNumber of users who have closed the pop-up windowConversions: number of signatories669 240342 7599800The cooperation with the client lasted several months. During this time there were 669 240 impressions of the form on the site.
As a result, the subscribers shopify website design base was collected in more than 10 000 people.We also created the “Thank you” page, which appears after making a subscription to the pop-up.ScreenshotPage "Thank you" on the website of the customer store HandboxPerhaps you will be interested in the publication from our blog about the subscription form:Examples of pop-ups for collecting subscribers from 1900 lides per monthThe chain of lettersIn addition to pop-pu, we created, automated and launched:welcome chain after subscription,Trigger letters "Abanded Basket".Specialists of our agency have developed the text and design of letters, have drawn out templates:ScreenshotWelcome-lett that comes immediately after a subscription with the promised gift and works automaticallyScreenshotLetter "Abanded basket": reminds the buyer of an unfined order and works automaticallyThe Welcome Series introduces users to the benefits of the product or company. This is an important part of the mailings. For our client, we have also downloaded promotional codes for the site that were unsubscribed for subscription.The letter “Abandoned Basket” refers to
trigger letters. Its advantage is that it is customizable once and then works automatically depending on the user’s actions. That is, if the buyer responds to the letter and completes his order, the seller receives additional sales "on the machine", without making efforts to do so.Other publications about chains and triggers read in our blog:The chain of letters: what is needed and how to create themWelcome chain – how to create a series of welcome lettersStill don't believe that the pop-up and welcome chain work?Letters about abandoned baskets to increase sales: strategies and examplesPlus 6-11% of the income of the online store due to letters about the abandoned basketRegular promotional mailingsIn addition to automatic chains, we prepared and launched weekly advertising letters with different offers from the store through the mailing service. Here is an example:
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發表於 2024-11-7 17:08:24