Remember that this content will already
Given, in fact, that the majority of users will skip the "contact" page of your site because they are still inexperienced and not ready to get in touch with you, you must offer something to gain their trust. What could you offer your visitor to train them and bring them further closer to your company? In-depth guides, e-books, a successful case study, a document that answers the question: "Why choose us?" they can prove to be useful tools for the cause. Only by providing you with his basic contact details will he be able to access the content you have prepared for him. Subsequently, you will keep the relationship alive by means of a strategy of (first and foremost), i.e. nurturing, through information, the potential customer. Here are 2 examples of premium content (the perfect traveller's handbook, why choose Valpolicella Viaggi) that the NetStrategy team created for a travel agency, one of our clients.
Respectively, the first is aimed at those who want further information on how to leave without anxiety (how to pass air checks? What type of insurance to take out? What is "ruined holiday damage"?), the second at those who are almost on the verge of contacting the agency and they wonder whether it is better to rely on this one or that of your competitors. How to make the "baits" you have prepared for your audience visible? To do this, you can exploit the Agent Email List potential of and .represent a first screening between those who are interested in what you offer and those who, however, are still very far from purchasing. However, this is not the final step. How to primarily select contacts? The form To prevent your Sales Team from wasting time unnecessarily with contacts that prove to be unsuitable for the core business or the characteristics of your B2B company, it is first of all necessary to define which criteria you want to consider from a selection perspective.
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For example: Budget. Especially if your company offers particularly expensive products and services, it will be advisable for the potential customer to have high investment possibilities; Authority. Who do you want to contact you, the young trainee employee who isn't sure how to handle communication with your company or the company CEO, who has decision-making power? Need. What type of need does your contact have for which you can offer the best solution? Timing. How long should the purchase take? These are some criteria that you will need to keep in mind to make an initial and careful selection of your contacts. It is possible to avoid your sales department having to call even those who have given you their number, but who in reality do not fully correspond to your Buyer Persona (for example, they do not have enough budget or do not demonstrate a need strictly related to your core business)? Absolutely yes. We are talking about an effective modification of contact forms.
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