Your buyer persona might need more demographic detail than this
For one, most people who would use the services of a landscaping and lawn care business are homeowners, because rental tenants are usually not responsible for the maintenance of the grounds surrounding an apartment or rental property. With this in mind, we can assume (with a reasonable degree of certainty) that your ideal customer is between the ages of 35 and 55 because rates of home ownership are significantly higher among older age brackets. Something else to consider is the average mortgage in the United States. Given that the average mortgage is around.we can extrapolate that the average homeowner would have to earn at least $50,000 per year to afford the IT Numbers monthly repayments on this size mortgage (average interest rates of 4.5% included). Now we’re starting to get somewhere., but you can see how breaking down logical assumptions about the type of person who could use your products or services can serve as a reasonably accurate baseline. Creating a Buyer Persona: Consumer Behavior The next step when creating your buyer persona concerns behavior.
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This stage may not be as easily summarized as the demographic data, as the ways in which real people behave are often much more complicated than the relatively simple buckets they fit into demographically. Buyer personas concept This stage is also when demographic data such as gender can become increasingly important. For instance, let’s say your first persona is for your ideal male customer. While it’s important to rely on data, not assumptions, certain types of behavior can be characteristic of many people. For instance, your ideal male customer may know (or assumes he knows) more about lawn care or landscaping than the “average” person. This behavior might result in more direct inquiries about your services, or limit the potential for upsell opportunities.
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