Facebook Shop: the Future of your Brand on Social Media
If you have a small business or a physical store and would like to expand your business online , this is not a great possibility but THE possibility!Let's see together what it is in detail.How does it work?Until now, the functionality most similar to an e-commerce was the Showcase found on the company's Facebook pages .Facebook Shop, however, will represent an important upgrade, in fact it will offer pages the possibility of creating a real online shop managed by administrators, who will be able to customize the layout of their web shop and the presentation of the products.Users will therefore have the opportunity to browse the catalogues, save the products they like and place orders without leaving the Facebook or Instagram platform .Here's a quick demonstration of how it will work:As you can see from the video, simply enter the shop, select the product, add it to the cart and then make the payment.Exactly as it would happen on a classic e-commerce Special Data site .How to make payment?The convenience for the user will be double, in fact not only will they be able to purchase directly from the platform , but it will be sufficient to enter the payment details the first time and save them, to use them all subsequent times.Payment can be made using the Facebook Pay or Instagram Checkout methods , which are currently rolling out in the United States.What does this mean? Impulse buying will be greatly simplified . Especially in the beauty and fashionsectors , which are already very strong on social platforms, we can in fact imagine a great boom in purchases .The power of chatsRemember that not long ago Zuckerberg bought Whatsapp? Well, at Facebook nothing ever happens by chance.To offer users an experience that is as similar as possible to that of a physical store, in fact, FB will give users the opportunity to contact the brand and request information directly by sending chat messages (Whatsapp, Messenger and Direct Instagram).
http://www.asiadata.co.uk/wp-content/uploads/2024/03/Special-Data-3-300x150.png
By doing so, your customers will have the opportunity to ask questions , get purchase support or track their shipments . But that's not all. In fact, for the future, there seems to be an intention to create the possibility for users to purchase directly via chat , but for now it remains just an idea.Live ShoppingAnother very important new feature is the Live Shopping functionality . In fact, brands or influencers will be able to tag products during a live broadcast on Facebook or Instagram, making them appear at the bottom of the screen.For several years now, users have been using the Facebook and Instagram apps to showcase new products , from shoe stores featuring new sneakers to beauty influencers testing new lipsticks. Live Shopping will therefore make it possible to simplify the purchase of products in real time .
頁:
[1]