What is Google AMP and how can it help your site
53% of users who perform searches on mobile devices abandon a site if it takes more than 3 seconds to load , according to Google . Yes, users love speed, and so does Google! Starting from these premises, in 2015 a new project was launched, AMP- Accelerated Mobile Pages , intended to bring a smile to the lips of online speed freaks. In Romania, it appeared only in the fall of 2016, and websites are slowly starting to adopt this new format. If you are a business owner or marketing specialist and you want users to have a better experience on mobile devices when they interact with your website, I invite you to read today's article.What is Google AMP? AMP is an open source project that aims to render the content of web pages much faster on mobile devices . Initially it was created only for publishing sites, but now it works on any page that has mainly static elements (ex: blog article, recipe sites, news sites, product page, etc.) You will recognize pages very easily after the lightning bolt and the AMP name in front of the description displayed on the search results page. AMP in search results How can AMP help your website? The biggest benefit is the improvement of the user experience on mobile .Considering that mobile devices are becoming the main devices used by users, it is important to offer a site that loads quickly. On average, AMP pages load 3 times faster than the non-AMP version. Once the speed improves, the user will stay longer on the site, visit more pages, and the Phone Number Data bounce rate will decrease. Taking into account all these factors, if the user has a more favorable experience on the AMP page, he will convert much more easily. After all, this is the goal: users who arrive on our page to convert, whether it's a sale, subscribing to the newsletter or filling out a form.
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What influence does AMP have on SEO? Those from Google stated that AMP will not be a direct ranking factor, but: site speed is a ranking factor , and if 2 sites, one with AMP version and one Non-AMP compete, and the only difference between them is speed, Google will favor it and show it higher in the search results search for the one that loads faster if an AMP page has more clicks, lower bounce and users find the information to be relevant, again Google will favor such sites in the rankings The goal of those at AMP is to deliver the best experience on mobile , and if you want more conversions or better CTR, you have to position yourself in front of the competition with a much faster site, especially if most of your traffic comes from mobile devices.
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